The Four Factors of Trust

The Four Factors of Trust

I'm your host, Donna Peters, and today we talk about one of our most requested topics in The Me-Suite, the topic of Trust. If you're a leader, you're likely not as trusted as you think you are.  That's right. Ashley Reichheld and Amelia Dunlop's recently published research shows how trust impacts the human experience in the workplace--for customers and employees. Their book, The Four Factors of Trust, synthesizes the factors that demonstrate our ability to make and keep good promises.  The four factors are: humanity, transparency, reliability, and capability.  Notable quotables from this episode include:

• Leaders overestimate their trustworthiness by 40%

• 50% of employees don't trust their employer

• Trust is built in moments of vulnerability

• You have to give trust to receive trust

The authors also offer free access to their HXTrustID tool. Check out this tool to learn more about measuring trust and positively impacting the human experience in all we do. We're awake working, or doing something related to work, more hours in a day than we're awake not working. We must get trust at work right.